Filed under: Trucks/Pickups Marketing/Advertising Videos Chevrolet

Our friends over at Jalopnik have snagged the full 60-second version of Chevrolet's "Our Country Our Truck" commercial developed by Campbell-Ewald. It's a minute full of what the Jalop folk call a real "Amerigasm" stuffed with shots of Rosa Parks Martin Luther King Jr. Woodstock Richard Nixon Vietnam Dale Earnhardt 9/11 Hurricane Katrina and oh yeah John Mellencamp the ex-Cougar himself. While it's true that full-size half-ton trucks are as American as apple pie and baseball Chevy appears to be laying the patriotic mayo a little thick on this bun. But don't take our word for it watch it for yourself.

BTW don't mind the warnings to Steven Colbert that overlay the video. Jalopnik is a little PO'd with His Truthiness over who stole the 30-second version of the Silverado ad first. Can't we all just get along? That reminds us anyone catch Rodney King in that commercial? Neither did we.

[Source: YouTube via Jalopnik]

 

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