Einzigartig! BMW 7-Series Individual

Filed under: Sedans/Saloons BMW

Is BMW's flagship 7-Series luxury saloon still too plebian for you? Then right this way sir to BMW Individual.

The Individual 7-Series gives customers additional bespoke options to reflect their individuality. The special touches are seen mostly on the inside with full "Merino" leather upholstery (and we thought that was a type of wool) in a choice of three different colors plus an Alcantara headliner piano-lacquer wood trim and special illuminated doorsill plates (shown). Outside the special 7 gets 20-inch wheels and customers can specify unique paint colors for an additional $3000 on top of the $11000 the package adds to the price of a 750 or $10000 to the 760 long wheel-base or standard.

Given that Volkswagen has a similar program by the same name it's a little surprising BMW couldn't come up with something a little more...individual.

Related posts:

• For the naughty and nice: BMW Individual M6 Convertible in Neiman Marcus Christmas Book
• BMW soon to treat U.S. customers as Individuals

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